Client: Pernord Ricard 
Brand: Seagram's Gin
Agency: CHINA.
Creative Direction: Rafa Antón
Creative Team: Vic Sintes, José Luis Albazán, Hector Losa, Antonio de Federico,
Lola Guillén, Dario Busco, Rafa Gil Fuentes 
Agency Producer: Esther Garcia, Patricia Peinado (We are CP)
Production Company: Blur (Inés Segura, Julia Estruga)
Director: Erik Morales
DOP: Santiago González
Sound Production: Trafalgar 13 music house
Music Compositor: Toni Mir
Postproduction company: Metropolitana

BRIEF
Seagram's Gin had spent three years building its positioning around 'live like no one knows you,' empowering people to leave their fears behind and start living freely, using the attitude of the world's freest place: New York City. Now, the brand wanted a new direction that still kept freedom at its core but represented an evolution from the previous message—something more about attitude.

A NEW BRAND TERRITORY
This is how JUST BECAUSE was born. A new brand territory that empowers viewers to live freely and without explaining themselves to anyone.

IDEA
We used real stories that can be seen daily in New York City and applied the 'JUST BECAUSE' philosophy throughout the film. A series of 'just because' situations, paired with 'just because' music, and narrated by a character... 'just because.'

Full Commercial - Just Another Day in New York

Cutdown - Just another Deli in New York

Cutdown - Just another Bar in New York

Graphic Campaign