Hi! Vic and Jose here!
We are a french senior art director and a spanish senior copywriter currently based in Madrid, working at GUT.
Our principles
We are Advertising nerds. We are proud of it.
We love to work with passionate, and crazy, people.
We believe in John Hegarty's "80% idea, 80% execution" quote.
We believe that strong strategy = strong ideas.
We love the word "proactive".
There is always some good idea within trends and popular culture. For sure.
Advertising is for people. We try not to forget that.
Languages
Jose (CW)
Spanish (Native), English (High level)
Vic (AD)
Spanish (Native), French (Native), English (High level)
Experience
2024 - Currently - GUT Madrid
We were the first creative team to join the GUT Madrid office. Proud to be opening the office surrounded by an incredible and super talented group of people.
Working for clients like Havaianas (global), Corona Cero (UK), among other projects.
Pitches won with the agency: Havaianas Global (first non-Brazilian agency to achieve it), Bimbo (LATAM Region)
2023 - 2024 - CHINA Madrid
Working for clients like Sitges International Film Festival (Spain), Seagram's Gin (Spain), Orange Bank (Spain) & Adolfo Dominguez (Global).
Pitches won with the agency: Vodafone (Spain), Bimbo "Artesano" Bread (Global)
Achivements with the agency: After more than a decade, we brought the Sitges International Festival back into the ranking of the 20 most creative Spanish brands.
2022 - 2023 - TRUE / PS21 Madrid
Working for clients like McDonald's (Spain), Hendrick's Gin (Spain), Bumble (UK), Westfield (Spain), Levaduramadre (Spain)
Pitches won with the agency: Bumble, Westfield and Levaduramadre.
2021 - MRM McCann Madrid
Working for clients like Iberia (Spain), IKEA (Spain), Mahou (Spain)
2021 - Lola Mullenlowe Madrid
Working for clients like Magnum (Global), Oumph! (EU), AXE (Global) and Platano de Canarias
Recognitions
CANNES LIONS
2024 - Shortlist - Film - Sitges International Film Festival
60th anniversary Hitchcock's "The birds" - Chess.
2024 - Shortlist - Film - Sitges International Film Festival
60th anniversary Hitchcock's "The birds" - Couple.
CANNES YOUNG LIONS
2024 - Finalist - Survive: The first self-help book written by children who beat cancer.
2022 - Finalist - Twitter: #NoMoreAmandas
EUROBEST
2024 - Grand Prix - Film - Sitges International Film Festival
60th anniversary Hitchcock's "The birds" - Chess.
2024 - Gold - Film - Screen & Events - Sitges International Film Festival
60th anniversary Hitchcock's "The birds" - Chess.
2024 - Bronze - Film: Use of Humour - Sitges International Film Festival 60th anniversary Hitchcock's "The birds" - Chess & Couple
2024 - Shortlist - Film - Sitges International Film Festival
60th anniversary Hitchcock's "The birds" - Couple.
2024 - Shortlist - Film Screens & Events - Sitges International Film Festival 60th anniversary Hitchcock's "The birds" - Chess.
2024 - Shortlist - Film Screens & Events - Sitges International Film Festival 60th anniversary Hitchcock's "The birds" - Couple
CdeC (Spanish Creative Club)
2024 - Silver - Craft - Filmmaking - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
2024 - Silver - Craft - Casting and Acting Direction - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
2024 - Bronze - Idea - Sitges International Film Festival
60th anniversary Hitchcock's "The birds"
2024 - Merit - Craft- Filmmaking - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
2022 - Merit - Craft Fotography - Oumph! Adopt a Carnivore.
2022 - Merit - Craft Fotography - Oumph! Adopt a Carnivore.
2022 - Merit - Craft Fotography - Oumph! Adopt a Carnivore.
EL OJO DE IBEROAMÉRICA
2024 - Bronze - Film - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
2022 - Bronze - El Ojo Producción Gráfica - Oumph! Adopt a Carnivore.
2024 - Shortlist - Film Craft Low budget - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
2024 - Shortlist - Photography Direction - Seagram's JUST BECAUSE
2024 - Shortlist - Art Direction - Seagram's JUST BECAUSE
2022 - Merit - Hendrick's The Pubmarine .
FIAP (Iberoamericana Creativity Festival)
2025 - Silver- Best Art Direction - Seagram's Gin - Just Because, that's the New York way
2024 - Gold - Casting and Acting Direction - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
2024 - Silver - Film low budget - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
2024 - Bronze - Film - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
EL SOL
2024 - Shortlist - Film - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
ADC (Art Directors Club)
2024 - Bronze - Film - Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
EL DIENTE ARGENTINA
2025 - Bronze- Best Direction +60 seconds - Corona Zero - 6AM Sunset.
2025 - Bronze - Photography Direction - Corona Zero - 6AM Sunset.
2025 - Bronze - Best use of music - Corona Zero - 6AM Sunset.
LÜRZER'S ARCHIVE MENTIONS
2022 - Archive 1.2022 - Oumph! Adopt a Carnivore - Grandma.
2022 - Archive 1.2022 - Oumph! Adopt a Carnivore - Cousins.
ADG - LAUS (Spanish Art Directors Club)
2025 - Bronze- Best Art Direction in Advertising commercial - Seagram's Gin - Just Because, that's the New York way
2024 - Gold - Best Art Direction in Advertising commercial -Sitges International Film Festival 60th anniversary Hitchcock's "The birds"
CLIO STUDENT AWARDS
2021 - Shortlist - Burger King Brief.
D&AD NEW BLOOD AWARDS
2021 - Yellow Pencil - Tesco Brief - Expiring Recipes.
2021 - White Pencil - 21GRAMS Brief - The Dap Check.
2021 - Graphite Pencil - 21 GRAMS Brief - The Dap Check.
2020 - Graphite Pencil - Yula Brief - Nature is our lab.
NEW YORK FESTIVAL
2021 - Shortlist - 21 GRAMS BRIEF - The Dap Check.
EVENTOPLUS
2022 - Grand Prix - Best event of the year in Spain - Hendrick's The Pubmarine.
2022 - Gold - Best promotional event - Hendrick's The Pubmarine.
2022 - Silver - Best Set Design - Hendrick's The Pubmarine.
BEAWORLD FESTIVAL (Best international events)
2022 - Gold - Best PR Event - Hendrick's The Pubmarine.
2022 - Silver - Product launch - Hendrick's The Pubmarine.