Client: Oumph! (Livekindly Collective)
Agency: LOLA Mullenlowe (Madrid):
ECD: Tomás Ostiglia 
Creative Team: Vic Sintes, Jose Luis Albazán Casas, Kevin Cabuli, Jorge Zacher, Diego Vieira,
Germán Rivera Hudders. 
Design Lead: Yan Graller
Production Lead Felipe Calviño
Photographer: Ale Burset 

Every January, Veganuary is a trend worldwide among the vegan community. Oumph!, a
plant based food company based in Sweden, wanted to create a campaign to invite
people to join Veganuary trying Oumph! Products. We know that there is no better
(and more fun) way to complete a challenge than to do it accompanied. So we made a campaign
challenging vegans to adopt a carnivore.

Case study

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