Client: Westfield
Agency: TRUE (PS21)
Creative Team: José Luis Albazán Casas, Vic Sintes, Rubén Sánchez, José Arroyo.
Producer: Michel De Larroque
Production Company: Kiwi Films

2022. Parquesur, one of most important shopping mall In Spain, was acquired by Westfield. So they wanted to make a campaign to promote the new name "Westfield Parquesur" without losing the people's affection.

We knew that spaniards are not particularly good at memorizing and pronouncing foreign words. Thus, even if Parquesur changed its name, people would call it whatever they wanted. So we decided to turn this handicap into a communication advantage and we made a campaign with a famous spanish tv character, known for having great difficulty pronouncing english words.

Commercial - Long Version

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