Client: Corona Global & Corona UK
Agency: GUT Madrid
CCO: Ramiro Gamallo, Ignacio Ferioli
Creative Directors:  Roberto Gabian, Santiago González, Alvaro Palma
Creative Team: Vic Sintes, José Luis Albazán
Production Lead: Florencia Albizzati
Production Company: LANDIA.
Director: Maxi Blanco
Photographer: Javier Ruiz

BACKGROUND
For years, Corona has owned the sunset—inviting people through campaigns like Corona Sunsets to embrace the outdoors and reconnect with the sun, the ocean, and nature. Corona Cero, on the other hand, is still carving out its space in the zero-alcohol category. That’s why we wanted to reframe the idea of sunset with a twist—paying tribute to night owls by redefining sunrise as their sunset. Because if sunset marks the start of their workday, shouldn’t sunrise be their real moment to unwind?  With 6 AM Sunsets, we speak to a new audience—night workers seeking relaxation—while expanding Corona Cero’s drink occasions.

TV Commercial

Prints

OUTCOME
The campaign delivered a powerful presence across multiple high-impact channels, capturing the attention of millions. Print ads in prestigious outlets such as The Guardian, The Times, and The Telegraph reached over 1.6 million readers. Simultaneously, a bold Out-of-Home strategy brought the Corona Cero to life across London’s most iconic and high-traffic areas, engaging more than 300,000 people in their daily routines. To complement this visibility, contextual placements within Amazon Prime Video delivered the message directly into the entertainment experience, reaching thousands of viewers. The result: a standout campaign that didn't just speak to an audience, but became part of their daily lives.

Out of Home